This project is from the personal portfolio of Limited Gravity founder Jesse Buller, and was designed by him while Senior Designer at Realty ONE Group.
Realty ONE Group wanted to attract new hires through social media and email campaigns that ultimately funneled to lead-generation website landing pages.
I was responsible for all aspects of design including UI/UX, email, illustration, and animation, based on feedback from other members of the marketing team.
Over time, many campaign variations were created and A/B tested using products like Hubspot and Hotjar in order to determined the most effective approach for reaching our target audience.
In order to accommodate the working habits of the development team, I used Adobe Photoshop and Adobe illustrator for layout and design, and I used Adobe After Effects for animation.
