This project is from the personal design portfolio of Limited Gravity founder Jesse Buller
, and was created while Senior Designer at Realty ONE Group.
Realty ONE Group wanted to attract new hires through social media and email campaigns that ultimately funneled to lead-generation landing pages.
I was responsible for all aspects of design including web, email, illustration, and animation, in collaboration with other members of the marketing team.
Over time, many campaign variations were created and A/B tested in order to determined the most effective approach for our target audience.